Short answerWhatConverts costs $30 to $160 a month per account, not per user, and every plan includes only a $30 usage credit. A shop with 3 tracking numbers and 600 call minutes a month pays about $34.50 on the cheapest plan.
Unlimited users on one account makes it cheap for an office where several people watch the lead inbox. It includes no fixed number or minute allowance, only the credit, so the bill grows with usage. The comparison below separates subscription and local-call subtotals from other charges. The yearly price is not published.
Best forWhere it works well
Trades shops spending on Google Ads, Local Services Ads or Yelp that want to know which ad produced each call and each web form, with several staff reading the results.
May not fitWho should look elsewhere
If you only need to report calls from Google Ads or Local Services Ads, check those platforms’ reporting before adding another subscription. If your field service app already has call tracking you use, check your plan before paying twice. Compare the call tracking break-even page first.
PlansWhatConverts single-account plans, monthly billing list price and what each adds| Plan (single account) | Monthly billing | Usage credit included | What it adds |
|---|
| Call Tracking | $30 | $30 | Calls and texts only; tracking numbers, dynamic number insertion, call recording, API |
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| Plus | $60 | $30 | Adds forms, chat and transactions; campaign and keyword reporting; Google Ads, Bing and Analytics integration |
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| Pro | $100 | $30 | Adds call flows, report builder, scheduled reports, HIPAA |
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| Elite | $160 | $30 | Adds customer journey, multi-click attribution, pages visited, lead intelligence |
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As shown on whatconverts.com/pricing on Oct 31, 2026, monthly billing. An agency tier for unlimited accounts starts at $500 a month and is not meant for a single shop. Annual price and discount: not published on the pricing page, although the terms mention yearly renewals.
Cost by team sizeThe price is the same at 1, 3, 5, 10 and 15 users
WhatConverts monthly plan price by number of users: the price does not change with users| Users | Call Tracking | Plus | Pro | Elite |
|---|
| 1 | $30 | $60 | $100 | $160 |
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| 3 | $30 | $60 | $100 | $160 |
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| 5 | $30 | $60 | $100 | $160 |
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| 10 | $30 | $60 | $100 | $160 |
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| 15 | $30 | $60 | $100 | $160 |
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WhatConverts' pricing FAQ says "There is no limit to how many users can be added to an account." Pricing is per account, so each row repeats the plan price. Usage fees below are added on top once the $30 credit is used.
Usage feesWhat is billed on top of the plan
WhatConverts usage fees on single-account plans| Item | Rate |
|---|
| Extra local number | $2.50 a month each |
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| Local minute | 4.5 cents |
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| Toll-free number / minute | $3.50 a month each / 6.5 cents |
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| Call transcription | 2 cents a minute |
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| Inbound text | 3 cents each |
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| Form, chat or transaction lead | 10 cents each (not on Call Tracking) |
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| White label | $50 a month extra |
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| PCI redaction minutes, events tracking, email tracking | Listed as usage fees in the terms; rates not published |
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Usage draws on the $30 credit first; only the amount over it is billed. The pricing page says the credit covers "up to 148" phone call leads and, on Plus and above, "up to 300" forms, chats and transactions. Usage fees are "not refundable under any circumstances" per the terms.
What a month really costsTwo worked examples
- Small shop, Call Tracking ($30): 3 local numbers ($7.50) plus 150 calls averaging 4 minutes, 600 minutes ($27.00), makes $34.50 of usage. Minus the $30 credit, $4.50 is billed over the plan, so about $34.50 a month. Adding transcription on all 600 minutes adds $12.00.
- Same shop on Plus ($60): adding 40 web-form leads a month ($4.00) brings usage to $38.50, so about $68.50 a month.
- Bigger call volume, Call Tracking: 10 numbers and 1,600 minutes is $97.00 of usage, $67.00 over the credit, so about $97.00 a month.
Worthd arithmetic from the list rates above, before tax. Texts, PCI redaction and events tracking not counted.
Against CallRailSubscription and local-call subtotals
WhatConverts Call Tracking and CallRail Lead Tracking conditional monthly subscription and local-call subtotals| Usage | WhatConverts Call Tracking | CallRail Lead Tracking |
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| 5 local numbers, 250 minutes | $30.00 | $50.00 |
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| 5 local numbers, 1,000 minutes | $57.50 | $87.50 to $95.00 |
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WhatConverts totals here exclude transcription and texts. Its $30 credit is applied to numbers and minutes first. CallRail's $50 base includes 5 local numbers and 250 minutes; the $0.06 overage table includes transcription, while the $0.05 table lists transcription separately. The $87.50 to $95 figures are conditional base-plus-minute subtotals, not a confirmed full-bill range. Add any separately billed transcription, texts, extra numbers and taxes, and confirm the package before comparing totals. See the CallRail profile.
Worthd arithmetic. WhatConverts: 5 numbers x $2.50 plus minutes x 4.5 cents, minus the $30 credit, added to $30. CallRail: $50 plus minutes past 250 at $0.05 to $0.06. Both read Oct 31, 2026.
Free trial14 days
Every plan has a "Start 14 Day Free Trial" button. Whether a credit card is required is not published. The terms say billing "will begin automatically at the end of the trial unless canceled in advance."
Billing disputes60 days, in writing
Billing disputes must be raised in writing within 60 days of the charge, per the terms of use (last reviewed Mar 23, 2026).
Contract and cancellationAuto-renews monthly or yearly; cancel any time, no refund for unused days
- Renewal: the membership renews automatically on each monthly or yearly anniversary of the first charge.
- How to cancel: any time, by contacting customer support or following the cancellation instructions in your account settings. No notice period is stated.
- After you cancel: you keep access until the end of the current term and are "not eligible for a pro-rated refund" for unused days. WhatConverts requires processing time but gives no fixed number of days. Ask support to confirm the effective cancellation date before renewal and keep that confirmation.
- Refunds: service fees "may be refundable only within the first thirty (30) calendar days of service." Usage fees are not refundable.
- Price changes: take effect at the beginning of the next period of service after notice.
- On a yearly term: cancel before the anniversary or you owe the next year.
From WhatConverts' terms of use, last reviewed Mar 23, 2026, read Oct 31, 2026. See also exit terms for field service software and the cancel-by date finder. Use the date finder after confirming your renewal date and applicable notice period with the vendor.
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SourcesOfficial information we checked
Vendor prices are US list prices and can change; the checkout controls. Report a correction.
